Brand Identity Design
Amor y Grasa is a vibrant new restaurant in Zaragoza, founded by chefs Pedro Latorre and Jorge Martínez. Drawing on their extensive culinary experience, the restaurant emphasizes that love is at the heart of every delicious dish, while "Grasa" (fat) represents the essence of flavor. Their mission is to elevate the culinary scene on Estudios street by crafting memorable dining experiences that celebrate the joy of food.
We partnered with them to create their visual identity.
Solution
We set out to capture its essence, merging the raw, handmade charm with the bold spirit of traditional Spanish tabernas. The result is a visual identity that feels authentic, full of character, and as bold and heartfelt as its name—Amor (love) and Grasa (fat).
The visual identity features a warm color palette and playful typography, capturing the essence of the restaurant.
